In 2015 we held the first year of the festival with the form that had no counterpart anywhere in the world. All we had was a blank page that we could fill with anything we wanted. The program was created by the stars of our generation and the event attracted more than 20,000 people. Utubering was born and GET BOOST was there. Now, as a co-owner, we are responsible for refining the program and bringing brand activations connected with one of the most interesting events for young people in the Czech Republic.