The most courageous campaign I have ever worked on. Together with the agency, we created the concept of "challenges" and prepared the micropage with the poll and the heavy video emphasis and then... we let the crazy "Youtubers" to take care of the rest. Great fun, great reach, fantastic engagement, large contact database and ... SALES RESULTS :-)
Digital Marketing Manager CE,
At Mattoni, we believe in progressive approach, innovations, and creative marketing. Still, when I first uttered the sentence "Let´s make a Youtuber campaign." and showed few videos as ademonstration, everyone though I have lost few marbles and said "Jitka, you can´t be serious. That was in 2014. Now it is 2016 and I am happy to say that the Český slavík Mattoni campaign was not the first and definitely not the last campaign in which Karlovarské minerální vody joined forces with the celebrities of the new generation. This was, however, the mots complex and demanding, yet the most beautiful at the same time of them all. We owe a great deal to the whole Get Boost team for the smooth run and the organization of the campaign. Many thanks :)
Brand Manager & Head of category at Karlovarské minerální vod
Given the fact the the combination of mayo and sandwich is not that common yet in this part of the world, it was clear to us from the onset that we would have to focus on the younger target group that accepts new trends more easily and does not follow the old traditions to the letter, i.e. mayo=potato salad. We were very satisfied with both the campaign´s course and the results. The agency proved to be highly professional and tried to accommodate all our wishes, complicated though they were given the fact the video production is usually in the hands of the Youtubers themselves. We deem the campaign successful mostly thanks to the demonstrable increase in the tracked indicators of Hellman´s brand in the given period.
Brand Manager Hellmann´s CZ/SK
We were very satisfied with achieving the KPIs set for the campaign. The engagement rate of the vloggers followers in particular was very high and the KPIs connected with the engagement were considerably exceeded. We were also satisfied with the organization skill of the agency and its efficiency.
Group Product Manager, L‘Oreal Česká Republika
Thank you for Kaktus´s extravagant second birthday celebration :-) Merging the online world with an offline event in the center of a city was a great idea. It has led to the event where the Czech record in pillow fight was broken. We were able to inspire so many people in just eight days and thanks to Youtubers and their original and crazy invites only that breaking the record was a piece of cake. Furthermore, the agency took care of the whole production of the event including coordinating the Youtubers, stage, a great program, the place ... It was a zillion things and everything ran like clockwork. The video that was shot at the party itself was just a cherry on top that broke all our facebook records :-)
Senior Marketing Communications Specialist, L‘Oreal Česká Republika